Shop Smarter, Not Harder - 16 Tips for Amazon Prime Day 2023

May 11, 2023   |   10 read


Shop Smarter, Not Harder - 16 Tips for Amazon Prime Day 2023

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In spite of the fact that Amazon has not disclosed the date on which Prime Day will take place, the company has informed sellers via Seller Central that now is the time to start preparing for the significant shopping holiday. It seems expected that Prime Day will take place around the middle of July, just as it has in prior years.

Even while Prime Day Discounts on Small Businesses may seem as if three months is more than enough time to be ready, we all agree that the time to get a head start on your competition and start getting ready for Amazon Prime Day is right now.

Why Should You Make Prime Day Your Main Focus?

The Amazon Prime Day shopping event is held once a year and is reserved only for Amazon Prime subscribers. Members have the opportunity to take advantage of massive savings on the Best Amazon Prime Day Deals 2023 and a wide variety of items during the course of a period of 48 hours.

When was the first amazon prime day? As a means to commemorate Amazon's 20th birthday, the event was initially held for the first time in the year 2015. Since then, it has developed into one of the most significant days in the calendar that tracks e-commerce.

Top Deals on Amazon Prime Day 2023 is a big deal, and it was moved from June to October of the prior year, resulting in yet another record-breaking year for the marketplace. According to Statistica, the expected revenue from Prime Day Sales in 2020 will be $10.4 billion, which is an increase from $7.16 billion in 2019.
Some might ask why is prime not delivering in 2 days 2022?
It has nothing to do with UPS or the USPS; two-day Prime shipping now takes five, six, or even seven days. It's all Amazon's fault since they now say that the "two-day shipping guarantee" starts when they process your order and send it out, so there is nothing to worry about.

16 Tips and Guidelines for Sellers on Amazon to Prepare for Prime Day 2023

How to prepare for amazon prime day? It is essential to begin preparing your company immediately for any possible increase in sales that may result from the Amazon Prime Day event if you want to make the most of the opportunities that it presents.

If you want to participate in Prime Day, you need to have things you can sell. This is something that should go without saying. The prices of your items will determine your success or failure on Prime Day. The challenge is in setting prices for your goods that are competitive in the market without wreaking havoc on your profit margins. Obviously, saying something is simpler than really doing it.

Customers' expectations continue to rise in tandem with the expansion of the e-commerce business. To put it more clearly, if you don't devote time and money to improving your Amazon listings, your business will fail very rapidly. That’s how to get the most out of amazon prime day.

1. Get Your Product Inventory in Order

Get Your Product Inventory in Order

Amazon has recently announced that the deadline for Prime Day items is June 15, 2023, and that all inventory must reach at the U.S. fulfillment sites by that date. This indicates that you should either have ordered your inventory or that you have a strategy to acquire what you believe you will need in the near future. You should also be in discussion with your supplier(s) right now to ensure that your merchandise will arrive before the deadline for this year's Amazon Prime Day event. To put it simply, the sooner, the better.

It is also essential to keep in mind that you need to assess the available storage space for your company's goods at the FBA warehouse. You need to ensure that you don't over-order or find yourself in a scenario where you are dealing with extra inventory since Amazon's FBA capacity system was recently changed.

2. Check Your Store's Prime Day Eligibility

Check Your Store's Prime Day Eligibility

This advice may sound like a no-brainer, but before you start creating Prime Day specials for this year, ensure your Amazon company is qualified to do so. It is highly recommended that you verify this as soon as possible, particularly if you are a newbie FBA seller on Amazon.

The most recent version of Amazon's qualifying rules for Prime Day discounts may be found on this website, which sellers can access. This implies that Prime members on Amazon will be able to see your Prime Exclusive Discount as a badge if it meets the current requirements. However, this is only the case if the conditions are met.

To get started, you must have at least four positive Seller Feedback Ratings from previous purchasers. In order to be eligible for Amazon's Prime Day event, a product's average rating must be at least 3.5 stars, or there must be no rating at all for the product. In addition, the price of the offer that constitutes the Prime Exclusive Discount has to be at least 15% cheaper than the product's List Price.

3. Back Up Your FBA Stock Using FBM

Back Up Your FBA Stock Using FBM

You might consider employing both FBA and FBM if you have either missed the window to refill your FBA stock or are uncertain of how well a particular product will sell. In any event, permitting a product to sell out completely might result in a significant drop in the overall product rating.

However, if you run out of goods on Prime Day before the sale is through, you will limit your potential sales. If you are using FBM, after your FBA inventory has been depleted to zero, you will need to begin fulfilling orders using your own resources.

4.‍ Don’t Artificially Inflate Your Price

Don’t Artificially Inflate Your Price

Our next piece of advice is contentious. If you are a frequent shopper on fast-fashion websites, you have probably seen this strategy in action at some point.

A significant number of companies raise their prices intentionally in the days leading up to significant events like Prime Day. Once the event has begun, the prices will go back to what they were before. Shoppers are duped into thinking they are receiving a fantastic price when they are not better off.

This method may or may not be within the bounds of the law. But even beyond that, today's shoppers are savvier than ever before. Shoppers can observe the whole history of a product's pricing by using browser extensions like CamelCamelCamel and Honey. This allows them to recognize when a seller is deceiving them.

Using illegal pricing techniques like these may have a devastating impact on the image of your business that lasts for a very long time. To put it another way, clients could be permanently discouraged from purchasing with you. Therefore, you should approach it with extreme care.

5. Create A Marketing Budget for Amazon Prime Day

Create A Marketing Budget for Amazon Prime Day

In the run-up to Amazon Prime Day, this is a crucial step. During peak shopping days like Prime Day and Black Friday/Cyber Monday, many retailers increase their advertising budgets by as much as 300 percent. For others, the tried-and-true method of allocating 10%-15% of income toward PPC advertising remains the standard.

Finding the right method of advertising for your company is the real challenge. Because it tailors a plan specifically for your Amazon firm, Mayan's advertising optimization technology may be of great assistance.

If you want to make the most of the extra foot traffic on the e-commerce platform, you must be aware of Amazon Prime Day and use your advertising budget appropriately. In addition, if you don't want to be crushed by the competition on Amazon Prime Day, selecting the right budget for your PPC advertisements is essential. And while we're discussing commercials.

6. Make Your Content A+

Make Your Content A+

Up until quite recently, A+ material could only be accessed by Vendors. You may now develop A+ content for your items to improve your product content if you have your brand registered on Amazon. Your rivals are aware of this, and at Fluid Commerce, we consider it an absolute prerequisite to beginning any kind of advertising before we ever consider it.

However, please keep in mind that in a typical time, it might take up to seven days for A+ material to be authorized, so please get to work as quickly as possible. Otherwise, it may be too late for Prime Day.

7. Optimize Your Amazon Store Listings

Optimize Your Amazon Store Listings

It is always a good idea to renew your Amazon shop every month or so, and Prime Day is another important occasion of the year when merchants should have their storefronts updated. Prime Day falls on July 16 this year. In a nutshell, you should make the most of the additional foot traffic that Prime Day brings. Making ensuring that your product listings, particularly those for your best-selling items, are optimized is the most effective method to achieve this goal.

  • Monitor how well your keywords are doing in the search engine.
  • Ensure that any storefront text and keywords are up to date in order to optimize search engine results and accommodate the summer season.
  • If you want your business to stand out, ensure your products' videos and photographs are optimized.

Make sure that you do these steps for weeks and a couple of months to prepare for Amazon Prime Day. Increase your ranking, which will put you in a better position for ranking during the actual Amazon Prime Day event.

8. Optimize Your PPC Ads for Prime Day

Optimize Your PPC Ads for Prime Day

You can still invest in your greatest items and figure out a winning approach to optimize sales this year, even if you are working with a restricted budget or simply don't want to play with too much additional marketing spend because of Prime Day. This is something you can do even if you are working with a limited budget.

FBA sellers do not necessarily need to increase their advertising spend for each and every product listing in order to adequately prepare for Amazon Prime Day 2023. Rather than spending that money on advertising, you could put it in some of the goods that sell the most for you and in the keywords that perform the best so that you can maintain your competitive edge on Prime Day.

9. Promote Your Amazon Store

Promote Your Amazon Store

There is no such thing as starting too soon to generate excitement and spread the news about your Prime Day deals. Get that material created, and make use of your social media channels as well as any other outlet that you use to advertise your Amazon FBA company in order to get the word out about the discounts and specials that you will be given to Prime members during the course of this year.

As was said previously in this essay, Amazon Prime Day is an excellent opportunity for you to raise awareness about your small company and its brand. Think about the possibility presented by the expected surge in foot traffic that will occur during the actual Prime Days, not to mention the days preceding up to and after the sale days. This is just one aspect of the potential that will be presented.

Because of this, having a marketing plan is really necessary! During Amazon Prime Day 2023, you may improve your marketing approach in a number of different ways, including the following:

  • Enjoy yourself while promoting your Prime Day sales on TikTok.
  • Publish information about your discounts and sales on all of your social media accounts, including Twitter, Instagram, and Facebook.
  • Run pay-per-click (PPC) advertising on websites other than Amazon (such as Google and Facebook).

10. Examine Your Listings for Any Gaps

Examine Your Listings for Any Gaps

You cannot allow critical information to be lacking from your listings; it would be financially irresponsible. Customers will move their business elsewhere if they are unable to discover answers to the queries they have in a timely manner.

Perform a thorough inventory check of your listings before Prime Day, paying close attention to any omissions. Do you have unresolved questions? Do any of your postings lack important characteristics? How many photographs of high quality are included in your listing?

You do not need to be a 5-star copywriter to achieve this; the Listing Quality Dashboard found inside Seller Central is a fast and simple approach to discovering listings that might benefit from some modifications.

11. Prepare Your Sales Coupons Ahead of Time

Prepare Your Sales Coupons Ahead of Time

It is highly recommended that you have all of your coupons ready to go at least a few days before Amazon Prime Day 2023 in order to ensure that you are prepared for the event. If you have access to an Amazon virtual assistant, delegating this work to them might be a wise move.

You may get professional assistance with the sales coupon text, photos, and everything else you would need for a successful coupon offer for Prime Day or any other significant sales time throughout the calendar year from virtual assistants who are experts in their fields.

12. Check Lightning Deals prices

Check Lightning Deals prices

Check the Lightning bargains dashboard on a regular basis in the days running up to Amazon Prime Day 2023 to see whether bargains meet the criteria for that particular day.

In this manner, you will be able to determine whether or not your competitor has any in stock, in addition to determining the pricing that is being publicized for Prime Day.

13. Price Your Products Competitively

Price Your Products Competitively

The Amazon Prime Day shopping event may be a period of increased competition for all companies who sell their products on Amazon. However, as soon as you utilize that pricing and availability information to alter your own rates in your product listings on the platform, you will be able to maintain your competitive advantage during the Prime Day sales period.

14. Use Product Inserts for Increased Brand Awareness

Use Product Inserts for Increased Brand Awareness

Amazon Prime Day is an additional fantastic chance to raise awareness of your company in addition to the higher revenue it brings. Product inserts are a creative and unique way to provide that additional touch and develop a relationship with your new consumers. They are also a fun way to customize the experience.

Therefore, while preparing for Amazon Prime Day this year, you should consider and produce a one-of-a-kind product insert to include in each shipment.

15. Increase Your Capacity

Increase Your Capacity

Because Prime Day 2018 looks to break even more records than last year's event, you really need to beef up your workforce in order to keep up with customer demand. After a purchase has been completed, the relationship with the consumer is not over; it is still extremely vital to deliver the product in a timely manner and to give excellent service.

Since a lot of brick-and-mortar stores employ seasonal workers during the holiday shopping season, it is only natural that online merchants do the same thing. After all, satisfied clients are more likely to become loyal patrons of your business.

16. Amazon's Request Reviews Button

Amazon's Request Reviews Button

In preparation for Prime Day, everyone should take advantage of the "Request a Review" feature that Amazon has recently added to its site. It will assist Amazon sellers in gaining more reviews and will provide a ranking boost for their listings. Do you need assistance obtaining early evaluations for goods that are new to Amazon? Find out more information on the Early Reviewer Program.
Also, Negative feedback should be dealt with, and customer engagement should be initiated well in advance of Prime Day. Fixing problems or just answering inquiries can help you earn the trust of prospective clients, which will, in turn, enhance their level of confidence when they buy your items.

Guidelines for Using Amazon's Surplus Inventory

  • Try Amazon Outlet: It has been said by Amazon that "Outlet deals and sales are able to improve sell-through, increase cash flow, manage inventory levels, and decrease total storage fees."
  • Continue Markdowns: After Prime Day, make sure that your coupons are still valid so that you may continue selling via your access inventory.
  • Buybacks Should Be Negotiated: Before you make any purchases of goods, you should negotiate a repurchase option with your suppliers.


If you want to be successful as a seller on Amazon, Prime Day has to play a significant role in your strategy. It's more than just a day to drive up sales; it's also a fantastic chance to raise people's awareness of your brand and establish traction with prospective clients.

Keep in mind that the actions you perform in the days leading up to Prime Day are the most critical ones you can take to ensure your success on that day. In the words of the Boy Scouts: "Always be prepared." Take advantage of this hectic shopping day (or days) as an opportunity to expand your company and enhance your sales overall.

Frequently Asked Questions

Anyone can participate in Prime Day as long as they are an Amazon Prime member. If you are not already a Prime member you can join Prime Day by signing up for a free trial or a paid membership. Check out the Prime Day page for news updates and a list of all the deals we will be having.

Prime Day is a world spending event that happens once a year and lasts for two days. Only Amazon Prime users can take part. During this sale buyers can expect big savings on health tech home fashion food and other items.

How long will the sale on Prime Day go on for? We think that Prime Day 2023 will last for two days like Prime Day in July 2022 and the Prime Early Access Sale in October 2022. In the past events have started at 12 a.m. Pacific time and kept going for 48 hours so we expect this year to be pretty similar.

Prime Day is a world spending event that happens once a year and lasts for two days. Only Amazon Prime users can take part. During this sale buyers can expect big savings on health tech home fashion food and other items.

Generate Social Media Buzz Making a buzz on social media is a great way to start pushing your goods your business and even Prime Day. Use interesting content and lifestyle photos to get your audiences attention and let them know that you will be giving deals on Prime Day.

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